Event Industry in India and its scope for the beginners.

Over the last few years, the events industry in India has experienced exponential growth and transformation, as a result of advancements in technology, new opportunities, platforms, and so on. While earlier, the sector dealt primarily with small scale events, today, massive, elaborate events are a common sight.

On a professional front the Indian Events Industry is on an incredible phase. There is a growing need to nurture and encourage proactive efforts to create an event's environment conducive to interaction and participation. It’s important to assume that everything is on a fast-paced and ever-evolving mode, even the client backgrounds and expectations.

As the market is experiencing explosive growth, and a large number of key, established players have poured into the market, it is very important for a new event planner to be able to set itself apart from the rest.
I have short-listed a few factors that can widen the scope for a beginner in the event industry:

Innovative Concepts

Out-of-the-box thinking and innovative concepts help to create a unique experience for the guests. which not only ensure that they have a great time but also makes them eager to look forward for the upcoming event in the calendar.

Personalisation 

There is always high marks for level of personal attention towards being hospitable, it clearly needed to be backed-up with smarter, less exhausting yet highly personalized acts. Each activity should be well thought, pre-planned and arguably aiming to park a sense of indulgence and entertainment along with warm hospitality. Our focus should shift from We Plan to We Care.

Focus on Attendees and Guests.

Client and guest experience is a hot-button subject always, not just the weddings and social celebrations space but also corporate events, idea penetration and marketing activities. It is important to consider your guests while making your event decisions.

Technology

From Drone to VR to Live streaming and more, the technological advancements is making the events larger than life.

Pro-Active Approach 

The principle part of the process, like building a professional event's network, getting the sponsors aboard, looking for the right vendors, reaching out to your event invitees on social media and so on.